Dr. Pepper
By Zack Merrell
For my logo research project I decided to do it on Dr. Pepper. The original Dr. Pepper logo was created when the company was established in 1885 by Charles Aderton in Waco, Texas. Although Dr. Pepper was established before Coca Cola, but did not beat other companies like Sprite and Pepsi, Coca Cola would end up buying out Dr. Pepper in 2010 for $715 million dollars. This bought Coca Cola the right to sell Dr. Pepper and other Dr. Pepper products like Canada Dry and Schweppes.
The current logo has changed a lot because of the buying from Coca Cola but still carries some of the same characteristics as the original. The original has more of a cursive font almost looking like the font Coca Cola used today. Also the logo is in one straight line and has a slogan in the line coming from the cursive “tail” coming off the R saying “King of Beverages”. The logo now has a non-cursive font and is in an oval looking like their logo that was dropped in the 1960s. Also the new logo does not have a slogan like the original. The only design element that has been saved over the years is the color. Everything else has been changed at least once. There things that could be said to be DNA elements for the Dr. Pepper logo. One is the red color that has been saved over the years of the company. Another one is the oval shape that was used once and then dropped to only be brought back once Coca Cola bought them.
