Sketchs

Identity Package

Logo in Black and White

Logo Research

Dr. Pepper

By Zack Merrell

For my logo research project I decided to do it on Dr. Pepper.  The original Dr. Pepper logo was created when the company was established in 1885 by Charles Aderton in Waco, Texas.  Although Dr. Pepper was established before Coca Cola, but did not beat other companies like Sprite and Pepsi, Coca Cola would end up buying out Dr. Pepper in 2010 for $715 million dollars.  This bought Coca Cola the right to sell Dr. Pepper and other Dr. Pepper products like Canada Dry and Schweppes.  

The current logo has changed a lot because of the buying from Coca Cola but still carries some of the same characteristics as the original.  The original has more of a cursive font almost looking like the font Coca Cola used today.   Also the logo is in one straight line and has a slogan in the line coming from the cursive “tail” coming off the R saying “King of Beverages”.  The logo now has a non-cursive font and is in an oval looking like their logo that was dropped in the 1960s.   Also the new logo does not have a slogan like the original.  The only design element that has been saved over the years is the color.  Everything else has been changed at least once.  There things that could be said to be DNA elements for the Dr. Pepper logo.  One is the red color that has been saved over the years of the company.  Another one is the oval shape that was used once and then dropped to only be brought back once Coca Cola bought them.  

Portfolio Cover

Magazine Cover

Final Product Design

Product Assignment

Typography Poster 2

Typography Poster

Helvetica Writing Assignment

Writing Assignment

• Where does Helvetica originate from? What country?

   Helvetica comes from Switzerland 

• What does the original name mean? What is it's translation in English?

Die Nue Hase Grues = Helvetica = The Swiss Typeface 

• What year was Helvetica created? 

1957

• What is the design style that Helvetica brought to popularity worldwide? 

A fresh, new, clean, balanced typeface 

• List the names of 3 different design styles or design movements that are discussed in the film. 

- Style movement

- Post modernism 

- Grunge Typography 

• Write about some of the insight about design you have taken away from the film. You can provide quotes if you like. 

To " Have the perfect balance of push and pull "

Thinking More Deeply

1. How does a type face create a mood, feeling or image? Can you describe an occasion when you had a particular reaction to something in print, not because of content, but because of the typeface?

The only time i have had an reaction to some type face is when it is in caps i know the person is mostly likely yelling or just really happy.  I could see also that if someone used a cursive typeface it make me feel the thing they are talking about is either beautiful or elegant.

2. In HELVETICA, design writer Richard Poynor says, “The designer has an enormous responsibility” as the person who is “putting wires into our heads.” What does he mean? How would you define that responsibility?

What I think he means that the designer puts the wires in our head by creating art that we connect to or that we really like and go on to see more of that kind of art. 

3. Think of the font you most commonly use when working on your computer. Which one is it and why do you use that one?

I either use Times New Roman or some kinda font that looks like cursive.  I use cursive style fonts because I like the way it looks and i use Times New Roman because it is basic.

4. American designer David Carson says, “Don’t confuse legibility with communication.” What does he mean? What’s the difference between them?

Well legibility is how well you can read a certain typeface but communication is using different fonts to really connect with the audience.

5. How is design an expression of the times? How does politics affect the art of design?

Design is an expression of time because design changes every year.  Politics affect art because like when Helvetica was new if you used it you were supporting the war.

6. What is your reaction to the grunge style of type and design? Why do you think you respond to it that way?

I think that Grunge style is informal or dirty and should not be used in an professional work place.

7. Imagine that the post office, your local bank or other government or corporate entity whose signage is familiar to you started using a different typeface. How would that change their image or your feeling about that business or organization?

To me if a company changes there logo font i think they either changed owners or are trying to change it to get more customers 

8. What might you take away from this film in terms of possible effects on your work or other aspects of your daily life?

I think i will take that i need to balance my work to have a fresh and clean look to it.

9.What changes, if any, has this film made in how you think about print and graphic design?

This has made a lot of changes to how i think about print like that it will change every thing if you have a crazy typeface or just a normal one. 

Activities

• Where can examples of Helvetica be seen? Can you spot some examples on our own campus? Use your camera and take a picture of a few examples and include in your blog post. 

Helvetica can be see every were like on our campus.  Here are some examples: 

• Name 4 Designers that appear in the film. Look them up and show examples of their work, research and provide links to websites and any biographical information about them. Post the information to your blog. 

 Rick Poynor: 

David Carson: 

Mathew Carter: 

Wim Crouwel: 

Font Art

Spongebob Letter Art

Patrick

Typography Module Notes 10/9/14

Typography Notes

• Eligibility: choose a classical time-tested typeface/font 
• Serif vs. Sans Serif: Serif reads best at smaller sizes, can be complimentary
• Serif as the little wing things at the ends of the letters 
• Font Variance: Too many fonts will confuse the reader  and spoil the design
• Definition: Fonts that are too similar cause ambiguity 
• Readability: Use upper case and Lower case letters for optimum clarity 
• Alignment: Left alignment reads easiest, consider eye flow as it moves down a page 
• Emphasis: Use these tools with discretion and without disturbing eye flow 1. italics 2. bold 3. size 4. color 5. typestyle change 
• Integrity: avoid stretching your fonts 
• Weight: strive for a sense of balance 
• Mac is not a typewriter
• Large text blocks: Rags 

Sugar Skull

Color Wheel 2

Color Question

Color Questions

- What are the three Primary colors?

          The three primary colors are Red, Yellow, and Blue

- How are secondary colors made?

           By mixing two primary colors like yellow and blue to make green

- How are tertiary coors made?

            They are created by mixing a secondary color with one or two primary colors like green and blue to make turquoise

- What is the deference between subtractive and additive color wheels?

             Subtracted colors are a darker hue while additive are lighter 

- How can color affect our perception?

              Lighter colors seem to come toward us and dark seem to go away

- How do colors affect each other?

               If colors that are light are put onto a dark background they will stand out more  

Picture and Color Pallet

Color Wheel

 Color Wheel

Gif challenge 3

GIF challenge 2

GIF challenge

Patrick Animation 2

Patrick

Ice Cream Animation

Animation Project

Animation Test 2

Animation test 1

Tree / Dot Photo Compression Review

Dot / Tree Review 

                     I think that out of all the photo file save options that PNG is the best.  It has a very good picture quality and all three options for PNG look almost identical.  Also for the quality of the picture it has a pretty decent file size.  It is not as low as like JPEG but it does have the highest picture quality in my opinion.  so if there was a way to get all the picture quality like PNG but to have the small file size like JPEG it would be the best option of all the file formats.

Trees